Product Synopsis

China Mobile Game Industry Report, 2012-2015 released by Acute Market Reports forecasts that Chinese mobile game market will value RMB 9.67 billion in 2015, with the CAGR of 26.3%; in 2015, there will be 336 million mobile game users in China, with the CAGR of 21.6%.

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In 2011, Chinese mobile stand-alone games generated the revenue of RMB2.55 billion, and the market share dropped from 80.8% in 2010 to 69.9%; mobile online games brought the revenue of RMB1.097 billion, and the market share increased from 19.2% in 2010 to 30.1%. Currently, paid download still prevails in the mobile game market. With the popularization of wireless broadband network and smart phone as well as the promotion of free download combined with props charges or advertising, mobile games have great potentials in the future.


1 Mobile Game

1.1 Definition

1.2 Classification

 2 China Mobile Game Industry

2.1 Industrial Chain

2.1.1 Resource Copyright Suppliers

2.1.2 Developers

2.1.3 Service Providers

2.1.4 Terminal Equipment Manufacturers

2.1.5 Mobile Operators

2.1.6 Unofficial Operating Platforms

2.1.7 Payment Channels

2.2 Revenue Structure of Industry Chain

2.3 Business Models

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 3 Chinese Mobile Game Market

3.1 Scale

3.2 Structure

3.3 Competition Patterns

3.3.1 Platform Operators

3.3.2 Game Developers

3.3.3 Mobile Online Games

 4 Behaviors of Chinese Mobile Game Users

 5 Chinese Mobile Game-related Industries

5.1 Game

5.2 Mobile Internet

5.3 Smartphone

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6 Chinese Mobile Game Companies

6.1 CMGE

6.1.1 Profile

6.1.2 Financial Data

6.1.3 Operating Data

6.1.4 Revenue Structure

6.1.5 Shareholding Companies

6.1.6 Prospects and Performance Prediction in 2012-2015

6.2 Ourpalm

6.2.1 Profile

6.2.2 Financial Data

6.2.3 Revenue Structure

6.2.4 Clients

6.2.5 Prospects and Performance Prediction in 2012-2015

6.3 Kongzhong

6.3.1 Profile

6.3.2 Operating Data

6.3.3 Financial Data

6.3.4 Revenue Structure

6.3.5 Prospects and Performance Prediction in 2012-2015


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