Facebook (NASDAQ: FB) has started rolling out a stripped down version of its app, Facebook Lite, for the users in developing countries. With less data usage and comparatively fewer computation needs, the lightweight social networking app has been launched in the parts of Asia, Latin America, and Europe.
The new app takes about 1MB of storage on the device and works efficiently even in the absence of powerful processors. Talking about the network consumption, where the standard Facebook application requires a 4G connection, the lightweight social networking app can work even with a 2G connection. It has been designed to load quickly even with a sluggish network and less powerful device.
Product manager, Facebook Lite, Vijay Shankar in a statement said that in countries mentioned above systems are slow and are not able to fully support the functionality found in the usual Facebook for Android app. Facebook Lite is apparently going to help users use the social networking giant services under minimum bandwidth conditions.
Apart from playing the videos appearing in the News Feed, Facebook Lite will offer everything that is in the full version. Users will be able to post status, pictures, like, comment, get notifications and scroll through the News Feed.
Facebook Lite has been designed to consume less data, which means that the social networking giant will be lowering the quality of images appearing in the News Feed to a lowest acceptable level.
Facebook is looking to unleash the untouched potential of the users in these countries. Without a doubt, it will help people connect worldwide, but will also help Facebook in expanding its reach. The social networking giant has apparently turned into more of an advertisement company rather than a social media website. There are no such reports, but Lite is also expected to push ads in the user’s News Feed.
It can also be seen as an advantage to the advertising companies, or non-profit organizations looking forward to expanding their reach.
Facebook has been pushing its limit to connect the entire world and bring everyone online. It was only a few years ago when the company launched internet.org to provide free access to the people in remote and areas with less or no connectivity. The company has made several contracts with network providers in these countries for providing free access to the websites, including WikiPedia, and has also launched drones for the connectivity.