Embedded multimedia cards (eMMCs) are embedded memory solutions that provide high memory capacity, flexibility, and less power consumption at comparatively low prices. They are applicable in a wide range of products, including mobile computing devices, smartphones, medical devices, and military equipment.

eMMC is an integrated package consisting of flash memory and a flash memory controller combined on a silicon die. Multimedia card (MMC) interface, flash memory, and flash memory controller are the three major components of an eMMC. The eMMC market is driven by the rising sale of smartphones and need for integrated memory in mobile computing devices. However, frequent changes in technology leading to development of more advanced products such as Universal Flash Storage (UFS) restrict the market growth.

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In the automotive sector, eMMCs are utilized in vehicle cameras, in-car infotainment, GPS systems, and ADAS applications. eMMCs have been largely adopted owing to their offerings such as large storage capacity, fast processing, and others. They are also used in applications such as medical, military equipment, automotive electronic devices, mobile Internet devices, and others. In addition, the defense sector makes use of eMMCs owing to its features such as high reliability, speed, and scalability. These cards are used among networking devices, security and surveillance devices, and others in the defense sector. In the public sector, eMMCs are prominently used for big data analytics and cyber security for protection and management of critical information.

The market comprises key manufacturers such as Samsung Electronics Co. Ltd., SanDisk Corporation, SK Hynix Inc., Phison Electronics Corporation, Greenliant Systems Inc., Kingston Technology Company Inc., Micron Technology, Inc., Silicon Motion Technology Corporation, Transcend Information, Inc., and Toshiba Corporation.

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Segment Overview:

The eMMC market is segmented on the basis of density, application, end user, and geography. The various densities of eMMCs are 2GB‐4GB, 8GB‐16GB, 32GB‐64GB, and 128GB‐256GB. eMMCs are used in smartphones, digital cameras, GPS systems, and others (e-readers, tablets, and PCs). Key end users in this market are automotive, industrial, healthcare, public, IT & telecom, and other sectors (retail and energy & utility). Geographically, the market is categorized into North America, Europe, Asia-Pacific, and LAMEA.

The automotive sector dominated the global market in 2015, pertaining to the increasing adoption of eMMCs in vehicle cameras, in-car infotainment, GPS systems, and ADAS applications. However, the industrial sector is expected to grow at the fastest rate during the forecast period, owing to the industrial requirement of highly reliable storage devices operable in rugged environments.

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