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The online gaming industry is moving ahead rapidly with constant innovations. Multi-players, role-playing games, and different genres of games are in great demand. According to estimates, almost 60% of the population in the U.S. has access to games and nearly 50% households own at least one gaming console. While U.S. and Europe are currently the largest markets, Asia Pacific is the largest market led by China, Japan, and India accounts for 38.70% of market share in 2013 and will continue to dominate the global gaming market throughout the forecasted period growing at a CAGR of 6.7%(2014-2021) Primary motivators for the rapid growth of this market include greater penetration of mobile phones and internet. The gaming industry is largely dependent on internet and with intense internet penetration across the globe, this industry is set to record tremendous revenue growth

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Companies profiled include

  1. Aardman Animations Ltd
  2. Activision Blizzard
  3. Capcom Co Ltd
  4. DQ Entertainment
  5. Electronic Arts
  6. GungHo Entertainment
  7. Kingcom
  8. The Lego Group
  9. Microsoft Corporation
  10. Microsoft Corporation
  11. Rockstar Games
  12. Sega Sammy Holdings
  13. Sony Corporation
  14. Tencent Holdings Limited
  15. Ubisoft Entertainment
  16. Zynga Inc

Chap 1. Executive Summary

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Chap 2. Market Overview

2.1. Key Buying Criteria

2.1.1. Price

2.1.2. Portability

2.1.3. Purpose

2.1.4. Genre

2.1.5. Recommendation


Chap 3. Strategic Analysis of Gaming Market Worldwide (Key Findings)

3.1. Android gaming leading the worldwide market

3.2. Adult female gamers are leading the market

3.3. Smartphone Games

3.4. Windows is Fastest Growing Platform in Mobile Gaming Market

3.5. Game developers are targeting Developing Regions

3.6. Virtual Reality Revolution to break out

3.7. Mergers & Acquisitions (M&As) Fuelling Growth in the Industry

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Chap 4. Market Determinants

4.1. Key Motivators

4.1.1. Freemium Games to cater wider range of audiences

4.1.2. Rising Internet penetration drives the online gaming market

4.1.3. Expanding Customer Base tapping various developments in the industry

4.1.4. Growing number of smartphone users unleashing new market opportunities

4.1.5. Movies marketed through gaming and animation

4.1.6. Technological Developments to enhance customer experience & distribution Cloud Computing – Gaming as a Service Virtual Reality in Gaming

4.1.7. New Emerging Areas in Gaming Market Health Games Learning Games

4.2. Restraints in Gaming Market

4.2.1. Violent gaming features

4.2.2. Health Concerns

4.2.3. Social Consequences

4.2.4. Threat of Piracy

4.3. Challenges

4.3.1. Easy Entry Fuelling Competition in the Industry

4.3.2. Core gamers criticizing freemium model


Chap 5. Competitive Intelligence

5.1. Market Share Analysis

5.2. Key Market Strategies

5.3. Targeting Wider Customer Segments

5.4. Focusing on existing titles and their sequels

5.5. In-house development of software titles


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