Report Description:

Global Datas pharmaceuticals report, Iressa (Bladder Cancer) – Analysis and Forecast to 2020 provides Iressa global sales estimates. In addition, it covers detailed clinical assessment of the drug, factors impacting drug sales, competitive landscape, and analysis of sales performance during the forecast period (2013-2020).

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The report also includes information on Bladder Cancer market. This report is built using data and information sourced from GlobalDatas proprietary databases, primary and secondary research using Companys corporate website, SEC filings, investor presentations and featured press releases, both from company and industry-specific third party sources, put together with in-house analysis, by Global Data’s team of industry experts.

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  • Therapy area profile including patient population for the US, EU5 and Japan (seven major markets)
  • Analysis and review of Iressa including sales data
  • Qualitative and quantitative assessment of market space
  • Analysis of the trends, drivers and restraints shaping and defining the markets
  • In-depth analysis of Iressa including efficacy, safety, pricing, competition and other details which influence its sales potential
  • Global sales forecasts for 2013-2020 for Iressa

Reasons to buy

  • Understand and capitalize by identifying products that are most likely to ensure a robust return
  • Stay ahead of competition by understanding the changing competitive landscape
  • Effectively plan your M&A and partnership strategies by identifying drugs with the most promising sales potential
  • Make more informed business decisions from insightful and in-depth analysis of the drugs performance
  • Examine the historical sales performance of a drug in seven major markets
  • Obtain sales forecast for currently marketed/pipeline drug for 2011-2020 for all seven major markets

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1 Table of contents 2

1.1 List of Tables 2

1.2 List of Figures 2

2 Introduction 4

2.1 Bladder Cancer Market 4

2.2 Bladder Cancer Disease 4

2.3 Global Data Report Guidance 7

3 Bladder Cancer Disease: Market Characteristics 8

3.1 Bladder Cancer Disease Market 8

3.2 Bladder Cancer Disease Market Forecasts 8

3.3 Drivers for the Bladder Cancer Disease Market 9

3.3.1 High Prevalence 9

3.3.2 High Incidence 9

3.3.3 High Survival Rate 10

3.3.4 High lifetime costs 11

4 TNM Classification of bladder cancer 12

4.1 American Urological Association 12

5 Iressa 15

5.1 Introduction 15

5.2 Mechanism of Action 15

5.3 Clinical Studies 15

5.4 Factors affecting sales 16

5.4.1 Bladder Cancer Market 16

5.4.2 Higher Cost of the drug 16

5.4.3 Performance in previous clinical trials 16

5.5 Drug Risk Benefit Score 16

5.6 Sales forecast 17

5.6.1 Target patient Pool of Iressa 17

5.6.2 Market Penetration 17

5.6.3 Annual Cost of Therapy 18

5.6.4 Sales Projections of Iressa 18

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