By far, there are over 90,000 public entertainment places in China with gross revenue of over RMB100 billion. By May 2015, the number of KTV in some big cities exceeds 1000 in number, such as Shanghai, Beijing, Suzhou, Shenzhen, which have 2433, 2080, 1396 and1310 KTV respectively.

As KTV industry becomes more diversified in business model and employs new entertainment methods, management skills and value-added business, it has great opportunity in China in the future. Middle and West China demonstrate great market potential to grow.

In this report, AskCI will further disclose market potential and commercial opportunities for KTV industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.

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I Overview of KT V Industry in China
I-1 Current Development
I-2 Regulation and Policy

II Market Analysis of KT V Industry by Region
II-1 KT V Market in Beijing
II-2 KT V Market in Shanghai
II-3 KT V Market in Guangzhou

III Consumer Research Analysis
III-1 Consumption Pattern
III-2 Characteristics
III-3 Consumer Behavior
III-4 Factors Influencing Consumer Behavior

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IV KT V Location Choosing
IV-1 Geographical Factor
IV-2 Economic Factor
IV-3 Market Factor

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