The UK home décor market will grow by £309m in the five years to 2021, outperforming all other home sectors. Decorative accessories will drive the market ranges through their trend-led, cost-efficient options for updating the look of a home. As consumers become more sensitive to seasonal and fashionable home décor propositions, retailers should respond to growing demands for style, quality and newness
– The home décor market is forecast to grow by 22% over the next five years and account for 12.1% of all homeware markets by 2021.
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– Value players have exerted pressure on the sector due to their ability to undercut on price.
– Home décor sales at the grocers will continue to be impacted by weak food and grocery footfall, with share forecast to fall back in 2016.
– More consumers bought into the category because they wanted a ‘new look’ than they did two years ago as greater accessibility and more choice has enabled consumers to buy into new collections easily and affordably.
– The online share of total home décor market is forecast to reach 17.1% in 2021 as improved brand reach and online platforms stimulate sales.
The UK Home Décor report offers a comprehensive insight into the home décor and accessories market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021.
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It provides in-depth analysis of the following:
– Issues and Strategies
– The Market
– The Retailers
– The Consumer
Reasons To Buy
– Utilise the detailed market data and insight to help form an effective growth strategy across the home décor market.
– It covers seven product categories within home décor:
– Pictures and frames
– Vases and bowls
– Decorative accessories
– Candle holders and lanterns
– Candles and lanterns
– Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics
– Learn how a growing demand for trend-led home accessories will boost spend in the sector, and advised retailer reactions
– Understand the opportunities in the market by learning who shops for home décor products, how frequently they shop and what drives their store selection.
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