Modular switches are an advanced version of conventional switches, which cater to the increasing need for safety and aesthetics among individuals. These switches provide added safety, customization, variety, and other novel features as compared to traditional switches. Easy availability of these modular switches at affordable prices in the Indian market has increased their adoption in various applications across verticals such as commercial and residential buildings, IT & telecommunication sector, hospitality, healthcare, retail, and others. The key players in the market are focused on developing technically advanced modular switches at affordable prices. The rapid boom in the construction sector in India has created huge growth opportunities for market players. In 2015, the Indian modular switch market generated $430.0 million, and is expected to grow at a CAGR of 22.3% during 2016 – 2022.

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The key players operating in the Indian modular switch market promote their products through digital and physical modes of advertisements.

Online Marketing

In the recent past, penetration of Internet in India and purchase of products through e-commerce portals have increased rapidly. Modular switch marketing through company websites, social networking sites, and e-commerce portals, such as IndiaMART and Urjamart have enabled key players to increase their presence among online customers. In addition, major players have focused on expanding their online distribution network to improve their customer services and sustain the market competition.

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Television (TV) Advertisement

TV is one of the most effective advertising media platforms in India. In terms of key performance metrics including new customers and sales, advertising through TV outperforms other marketing media such as digital marketing and other offline marketing. Major players, such as Havells and Anchor have heavily invested in TV advertisements to promote their brands.

Physical Modes of Advertisement

Brand promotion via local newspapers helps companies to promote awareness about their products among the populace. Business-to-business exhibitions and campaigns are anticipated to enable these players to gain a competitive advantage in the market.

Thus, key players are expected to promote their products through effective and innovative online videos, social media campaigns, and email message campaigns. In addition, promotions through corporate gifts help prominent players to expand their presence, especially in the commercial sector.

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