The report presents an elaborate overview of the main market participants, the price fluctuations, the growth and demand drivers of the market and the factors, influencing its development. Last but not least, the report presents a general overview of the economy of Greece in 2008-2012 and a forecast for its development in the medium term.

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The report on the printed trade advertising materials market in Greece includes:

  • Analysis and dynamics of the economy of Greece;
  • Forecast for the development of the economy of Greece;
  • Analysis and forecast of market volume and dynamics;
  • Volume, dynamics and analysis of domestic production;
  • Characteristics of market structure (by origin, by types of products, etc.);
  • Analysis of price level and dynamics;
  • Volume, dynamics and analysis of imports;
  • Volume, dynamics and analysis of exports;
  • Volume, dynamics and analysis of consumption;
  • Characteristics of the main market participants (manufacturers, importers and exporters);
  • Analysis of the factors, influencing the development of the market;
  • Analysis and dynamics of supply and demand on the market;
  • Forecast for development of the market in the medium term.

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Brief overview of used methodology:

  • Analysis of official statistical information;
  • Semi structured interviews with market experts;
  • Semi structured interviews with corporate clients of the market;
  • Analysis of information, received from the main market participants;
  • Analysis of secondary information from official sources;
  • WMStrategy own methodology.

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