In the last 50 years, long-term care facilities in the US have changed significantly. Many facilities are now Continuing Care Retirement Communities (CCRCs), offering a continuum of care from Independent Living to Assisted Living to Skilled Nursing. Memory Care facilities, for those with Alzheimers Disease or Dementia are often separate facilities, but may be part of a larger CCRC campus.

Long-term care is becoming increasingly important as a market with the US population aging. Over 65s are now the fastest growing population group in the US. With the Baby Boomer generation only just beginning to turn 65 in 2011, the next 20 years will see tremendous growth in the long-term care population.

Marketing to long-term care patients can have unique challenges due to the staffing of institutions and the fragmented nature of the long-term care industry. However, it can also provide opportunities to reach targeted populations, particularly ethnic or racial minorities that may be under-served.

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The report, Looking at Senior Long-term Care – Where will the market go?, has been written to support companies with their strategic plans, specifically looking at the areas of senior care and navigating the associated long-term care landscape. The insights, analysis, and support provided through this study can be used by both the pharmaceutical and managed care industries.


  • Development and types of long-term care in the US
  • Demographics of the aging US population
  • Impact of the economy on long-term care
  • Long-term care insurance
  • Delivery of care
  • Future outlook

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Key Reasons to Purchase

  • Understand the senior long-term care environment and how it will change in the near future
  • Benefit from CBRs analysis & insight driven through primary market research with executives working within the long-term care setting
  • Learn where the opportunities lie for pharmaceutical companies to market their products within the long-term care setting
  • Access & learn from our assessments about how the current economic environment will have a tremendous impact on the future of long-term care in the United States

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